Job Description

About Us

Click Control Marketing is a purpose-driven digital marketing agency based out of Grand Blanc, MI. Click Control Marketing has been in business for over 14 years, and services a multitude of clients across the nation in many verticals. Click Control Marketing operates on the EOS framework which supports operational maturity and instills focus, discipline, and accountability among our team. Click Control Marketing helps companies through proven marketing solutions.

Our core purpose is to foster a growth environment that enables our people and our clients to realize their true potential. Everything we do, from the services we provide to the team members we hire and the clients we serve is centered around our core values: People First, Passion, Purpose-Driven, and Transparency.

Click Control Marketing has three core service offerings we offer our clients:

• Digital Advertising Management
• Social Media Management
• Marketing Strategy

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Job Overview

We are seeking a Digital Ad Specialist who is excited to advance their digital marketing career in a supportive, tight-knit environment. In this role, you will focus on creating, managing, and optimizing Pay Per Click (PPC) advertising campaigns for a diverse set of clients across different industries.

You will work extensively with the Meta and LinkedIn ad platforms, along with Google Ads, Microsoft/Bing Advertising. From initial account builds to ongoing campaign management and weekly optimizations, you’ll leverage data-driven insights to boost ROI and elevate our clients’ online presence. A passion for analytics, strong customer service skills, and the ability to communicate effectively with clients are key to success in this position.

If you have a growth mindset, a passion for helping businesses grow, and a commitment to professional development, we’d love to have you on our team!

Key Responsibilities:

• Manage Client Accounts : Build, optimize, and oversee multiple digital ad campaigns across Google Ads, Microsoft Advertising, and social channels (Facebook, Instagram, LinkedIn, etc.). Weekly/Monthly Optimizations: Follow our established optimization process to ensure each account remains up to date, including adjusting bids, refreshing creative assets, refining targeting, and seeking necessary approvals.

• Budget Management & Strategy : Planning and adjusting budgets for multiple campaigns or ad sets to maximize ROI across various audience segments. Monitoring cost-per-result metrics (e.g., cost per lead, cost per purchase) and making strategic decisions about bid caps or campaign scaling.

• Creative Development & A/B Testing : Running split tests (A/B or multivariate) for creative, audiences, and ad copy to continuously refine campaign performance.

• Audience Targeting & Segmentation : Creating and refining custom and lookalike audiences based on user behavior, demographics, and interests (e.g., remarketing, custom lists, engagement-based, etc.).

• Keyword Research & Analysis : Conduct thorough keyword and market research using industry tools (e.g., Google Ads Editor) to maximize campaign visibility and ROI.

• Strategic Account Management : Exercise independent judgment in creating and modifying campaigns to align with client goals, such as improving ROI, brand exposure, or awareness.

• Client & Team Communication : Serve as the point of contact for assigned accounts, providing performance reports, strategic insights, and recommendations to both clients and internal team members.

• KPI Tracking & Reporting : Identify and track key performance indicators, promptly communicating performance updates or concerns. Collaborate with colleagues to troubleshoot and optimize results when metrics fall below targets.

• Professional Development : Stay current with industry trends, platform updates, and best practices. Participate in internal training to continually refine and expand your optimization skills.

• Content Contributions : Occasionally contribute to blog posts or other educational materials to help inform and engage clients.

Additional Tasks : Assist with related duties as assigned to support overall team and client success.

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Qualifications

• Required

*High School Diploma or equivalent

*Minimum of 2 years experience of advertising experience on Meta and LinkedIn

*Proficiency with Microsoft Office Suite and Apple OS

*Strong verbal, written, and interpersonal communication skills

*Ability to balance independent tasks with collaborative teamwork

*Excellent time management and attention to detail

*Eligible to work in the United States without Visa sponsorship

• Preferred (“Extra Points” if you have)

*Bachelor’s degree in Marketing, Communications, or a related field, or

*Relevant PPC experience

*Advanced Excel skills

*Meta Ads Certification

*Google Ads Certification (Fundamentals, Search)

*Experience with:

■ Digital marketing tools (Google Ads, Microsoft Advertising, AdRoll, etc.)

■ Ad creative (imagery, copywriting)

■ Client or account management

■ CMS or analytics software, and project management tools

■ Auditing client accounts

*Strong problem-solving and analytical abilities

*Ability to manage multiple projects simultaneously

*Familiarity with Monday.com, Slack, Google Drive, Loom, etc.)

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Why Work For Click Control Marketing :

• A People-First environment with a focus on empathy and understanding.
• Competitive pay, based on industry experience
• A supportive and transparent team environment
• Healthcare Insurance
• Vision and Dental Insurance
• Paid Time Off, including paternity/maternity leave
• Company Laptop
• Emphasis on continued growth and education

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